Do you want to develop yourself as a Digital Marketing Professional and gain insight in the most important specialisms within the field? Or do you want to update your knowledge with the most recent techniques and tools? Then this programme is perfect for you. Under the guidance of a practical expert, you will cover all aspects of Digital Marketing such as SEO, e-mail marketing, YouTube & Display, mobile marketing, social media marketing and Google Ads. On passing the exam, you will receive one of the world’s best recognised digital marketing certifications.
- Boost your CV with an internationally recognised certification
- Get the latest developments in the field
- 6 months access to the DMI Membership portal, full of up-to-date content and free e-learnings
- Expert guidance for the best application in your own practice
- Strengthen yourself as an online marketing professional
- Get an update of the latest developments in the field
- Increase the visibility of your website by using Google Ads
- You know how to set up, monitor and analyse video and display campaigns
- Use e-mail marketing successfully
- Choose the social media channels relevant to you for various business purposes
- You use mobile marketing and know the advantages of microtargeting
- Analyse and optimise all your online marketing activities
- You are able to create an innovative online marketing strategy
- Introduction Digital Marketing
- Content Marketing
- Social Media Marketing
- SEO (Search Engine Optimization)
- PPC (Paid Search) Using Google Ads
- YouTube & Display Advertising
- E-mail marketing
- Website Optimization
- Analytics with Google Analytics
- Digital Marketing Strategy
At ICM we believe in blended learning, combining independent online learning with group sessions. This enhances learning. You learn with and from others because you have contact with your fellow students and you are guided by an expert.
Digital learning environment
Three weeks prior to the first session, you get access to the ICM digital learning environment. In addition to practical information about the sessions, you will find all the material you need to study for the exam. After the course, you keep unlimited access to our learning environment and all the material.
Online study material
The material consists of dynamic videos and interactive e-learnings developed by DMI in cooperation with marketers from leading global companies. You study the material for a number of modules before each online session so that you can ask questions during the session and apply it to your own practice.
In the collective online sessions, your trainer alternates theory with interactive and social teaching methods. There is enough time for the input of own practical situations and examples. You can see and hear your fellow students and trainer and interact with each other.
An experienced trainer facilitates the online sessions, focusing on your learning needs.
ICM’s study method guarantees you an excellent and thorough preparation for the official DMI exam. With the DMI study material you can practice perfectly before the exam and the trainer can answer your questions on specific topics.
After completing the course, you will receive your ICM certificate.
Nice to know
When you attend this course in the Virtual Classroom, this study method applies.
ICM follows the DMI guidelines and does not impose any requirements for prior education.
For a large part, the course consists of self-study with exclusive DMI online material. Allow yourself enough time for studying the theory and making assignments. This is an essential part of the course. The time needed for this varies per individual. Count on spending about 5 to 6 hours of preparation per session.
ICM uses the official study materials of Digital Marketing Institute. This material has been co-developed and approved by leading companies such as Google, Facebook, LinkedIn and Coca-Cola.
The ICM Certified Digital Marketing Professional course offers you the opportunity to obtain the official Digital Marketing Institute certificate.
The maximum 3-hour DMI exam consists of multiple choice questions and is set at one of the many Pearson Vue test centres, at a time of your choosing. After starting the course, we will inform Pearson Vue of your participation in this ICM course. You will receive a voucher code with which you can register for the DMI exam. For more information, please visit www.vue.com.
ICM also offers this course incompany, tailor-made for your organisation.
Locations & date
The course times are 9.30 to 12.30 or 19.00 to 22.00 , comprised of 4 meetings.
This cours is only available in Virtual Classroom
Read more about the virtual classroom and watch the video.
The course takes place in oktober 2023, januari 2024, april 2024, augustus 2024, oktober 2024, januari 2025 and april 2025.
The course is provided in Online Virtual Classroom.
The investment is € 2.275,-.
*We also offer the option to pay for the course in 2 instalments of € 1.165
This excludes € 47,50 per day for the day arrangement or € 17,50,- per evening for the evening arrangement. For online meetings we do not charge arrangements fees.
The total investment is excl. VAT. Exemption from VAT is possible. In that case you pay 10% on top of the investment price.More information
There are various options for subsidies for both employers and private individuals to follow a training.More information
Possibilities for your employer
Many employers have a training budget that allows employees tot develop and grow in their career. You can find out what the options are within your organization by checking your terms of employment or by checking with your manager or HR.
The invoice for this course will be sent after the first meeting. If you would like to receive it beforehand, you can mention this in the comment section of your enrolment form.